What is an advertising unit? How Can You Choose the Right Type for Your Company?
You will notice various types of ad units whether you are setting up ads for the first time or tweaking existing ones on your website. Customers are more likely to click on ads because most advertisers use specific ad units. Consequently, publishers may be able to generate significantly more revenue from some ad units than from others.
To get the most out of your marketing efforts, it’s important to know what works best for your business.
What is an Ad Unit?
A specific area on a website where advertisements can be placed is known as an ad unit. Ad units contain the ad server’s required advertising code for display. To accommodate different ads, publishers can have multiple ad units of varying sizes and types on the same page. The Interactive Advertising Board oversees a variety of ad standards, including digital ad sizes and types, in order to standardize digital advertising.
Types of ads.
Publishers use a variety of ad units, each with its own advantages.
Ads by Google.
Products and services can be advertised by advertisers through Google Ads on publisher websites and in Google search results. Google Ads are available in text, image, and video formats. You can tailor your advertisements to reach people who are interested in your message, product, or service because they are highly customizable.
AdMob is able to monetize and promote mobile ads, whereas Google AdSense lets people who own blogs and websites run ads on them. They are powered by Google’s Adsense program, which enables website owners to place advertisements on their websites and profit from clicks. Google will display ads that are tailored to your website’s layout after you add a piece of code, saving you time from having to change the code.
Ads that play.
Video ads that let users interact with a game or app before they download it are known as playable ads. They provide users with a preview of your game or app, which can be a potent tool for persuading them to download it. Customers who download the game or app will know what to expect after a playable advertisement, lowering install and churn rates.
When you attract users who are likely to play the game, your audience’s lifetime value rises, providing better value for the money spent on developing the playable ad. For instance, the mobile app developer Me2Zen saw a 50% increase in return on ad spend (ROAS) and a threefold increase in in-app purchases.
Ads in text.
On websites, text ads typically appear as small blocks of text and links. Companies can easily modify these kinds of advertisements whenever they need to without having to edit videos or graphics. They are compatible with laptops, desktop computers, and mobile phones, allowing them to reach audiences on any device. Depending on where your customers spend the most time, you can use text ads on Google, Facebook, LinkedIn, Bing, and other search engines.
Text ads are marketing communications that can be displayed in the Google Display Network and search results to promote a company’s goods and services, according to Google. Ads and other Google services like YouTube and Gmail are displayed on a network of websites known as the Google Display Network.
Native ads are a type of ad unit that blends in with the content and appearance of the surrounding environment. They can promote ads at the top of search results and appear as ads in social media feeds and searches. Under the articles you’ve just read, native ads offer suggestions for additional content.
Ads in video.
A type of ad unit called video ads uses video to tell a story and promote a brand, service, or product. Like TV commercials, online video ads can appear as linear ads that play before, during, or after video streams. Customers can see overlay video ads while simultaneously watching video content. Display and text ads may accompany these video ads as well.
Text, images, and a URL are used in display ads to send customers to a website where they can learn more or buy products. They can be static images or animated ads with multiple images, videos, or text that changes. Ad networks match advertisers with websites that offer ad space on their pages, serving the majority of display ads.
Display ads have the advantages of being eye-catching and able to reach a large audience, making them effective at grabbing people’s attention. Retargeting ads can appear on websites and in search results for customers who have expressed interest in a brand in the past.
Ad in the background.
The practice of loading a full-screen interactive advertisement in between two pieces of content is known as interstitial advertising, which is a type of online advertising. These ads can appear between levels of a video game or on a website page.
Interstitial advertisements can be effective at grabbing a person’s attention, but they can also be distracting. Excessive use or disregard for the user experience can quickly lead to anger and frustration.
If a website’s content is difficult for users to access due to interstitial pop-ups, Google may penalize it. However, in order to prevent intrusive interstitial advertising, the company has established standards for its website and mobile app. As a result, businesses must carefully consider whether to utilize them.
A type of online advertising known as “performing ads” employs dynamic creative to automatically serve the most effective advertisement to each individual based on real-time data.
For instance, an advertisement will rank higher and appear above others if it receives more clicks than others. Clicks on the ad are paid for by the advertiser. By automatically serving the ad with the highest ROI, performing ads can boost click-through rates and save businesses money and time.
Ad Unit Layouts
Ad units are used to show advertisements to users of websites and apps. They come in a variety of formats, each of which is particularly efficient. The most widely used ad unit formats are as follows:
Unit of Banner Ads.
Banner ad units typically consist of a mixture of text, images, or videos and are typically rectangular. Most often, they are used to display advertising messages on social media and websites.
They can also appear on mobile apps at the top or bottom. The banner ad unit frequently updates with new advertisements when a customer continues to use the same app. Customers may become more engaged and click-through rates may rise as a result of the constant changes in banner ad units.
Ads that respond.
Ad units that are responsive automatically adjust to the space they occupy on your app or website. These units are adaptable to laptop, tablet, or mobile phone screens of any size. When creating an advertisement in the Google Display Network (GDN), which is a network comprised of Google products such as YouTube and Gmail, for instance, advertisers are required to enter their assets, which include text and images. After that, Google adjusts the ads based on the data to fit any space within the GDN.
Unit for Interstitial Ads.
A full-screen advertisement appears on a website or app during breaks and transitions in an interstitial ad unit. In a mobile game app, for instance, an interstitial ad might appear after a user has completed a level. Customers pay close attention to this kind of advertisement, especially when it appears in the middle of desktop and laptop screens.
Ad Unit that Plays.
Playable ad units are interactive advertisements that resemble gameplay or an in-app experience, as the name suggests. On social media platforms, gaming apps, and entertainment websites, these advertisements may typically appear as full-screen interstitials. Customers are highly engaged when they encounter playable ads in an app because they can test them out.
Ads on audio.
Audio ads are a kind of ad unit format that can be found in audio content like songs or podcasts. Audio advertisements can be played either before or after the audio content they promote and typically last around 30 seconds. Advertisers can have companion display ads appear alongside audio advertisements on Spotify and other streaming services.
Ad Unit for Offerwall.
Ad units known as offerwalls permit users to complete particular tasks in exchange for in-app rewards, such as taking surveys or watching videos. Prizes like gift cards can be exchanged for these rewards.
Because they give users control over their rewards, using an offerwall ad unit can help monetize a website or app. Also, offerwalls can be made to look like a website or app, which makes them easier to integrate than other forms of advertising.
Overlay ads with sliders.
Slider ads are made to appear in the background, usually from the side of the screen. Most of the time, they are semi-transparent and have a call to action (CTA) that lets people close the ad if they want to. Users can continue to use the website or app without having their experience interrupted by an intrusive advertisement because they are non-intrusive.
Recognized Ad Unit
In exchange for access to premium content, this ad unit allows users to watch a brief video or complete a straightforward task. To unlock an article, for instance, a customer might be required to watch a 30-second video.
Rewarded ad units offer users a clear value exchange and enable publishers to monetize their content without compromising the user experience, making them highly effective.
You can change how the ads in your app look and feel with these ads. Google considers native ads to be component-based advertisements made by publishers rather than advertisers. From sponsored posts to in-app content, native ads can appear in a variety of layouts. Ad placement should be carefully chosen to blend in with the content around it.
Unit for Video Ads
The various types of video ad units typically include at least one video advertisement. The most typical examples are as follows:
Ads on bumpers
These short video ads can’t be skipped before the main video content starts. Bumper ads are typically used to promote a brand or product and typically last no longer than six seconds. Due to their high completion rate and difficult to ignore nature, bumper ads can effectively raise awareness.
In-stream advertisements that can be skipped.
Customers are able to skip in-stream advertisements after a predetermined amount of time, typically five seconds. They typically last between 15 and 30 seconds and are frequently utilized for product or brand promotion. Because they are difficult to ignore and have a high completion rate, in-stream advertisements can effectively increase awareness.
In-stream ads that cannot be skipped.
In-stream ads that cannot be skipped typically last between 15 and 30 seconds. These video advertisements can’t be skipped, so you have to watch them all.
Outstream ads are made to be played on websites or social media platforms other than traditional video content. They typically last no longer than 30 seconds.
Video ads in the feed.
On a news site or social media platform, for instance, in-feed video ads play within the feed. On YouTube, for instance, the in-feed video ads consist primarily of a thumbnail image and minimal text. Customers are enticed to watch the videos that will play on the watch pages of their YouTube channels by these advertisements.
A video ad that appears at the top of a website’s main page is known as a masthead ad. Another form, they typically last less than thirty seconds. This kind of video ad unit can only be reserved for Google.
Sizes of ad units.
To get the most out of your advertisements, you must select the appropriate ad unit size. The amount of content, the amount of interaction with the advertisement, and the size of the web page on which it will be displayed all influence the size of an ad unit. Consider the sizes that work best for your website and monitor how well they perform—it could affect how much money you make.
Banners that move.
Mobile banners offer advertisers and publishers ample opportunities to boost revenue because 97% of Americans own cell phones. Because it is not intrusive and does not disrupt the user experience, the 300 x 250 pixel size is the most popular size for mobile banners.
The space can be used by advertisers with substantial budgets to promote their brands. It can be used by smaller advertisers to present the most important information.
Put up banners.
Because they provide more space for engaging images and rich content, larger display ads are more effective. For instance, a large rectangle display banner with dimensions of 336 x 280 pixels can be positioned in the page’s body and sidebars to draw customers’ attention to it. For advertisers who want to run highly visible campaigns, display ads of this size are typically available.