Unity vs. AppLovin Ads: Which platform for ad mediation is best for you?
If we have to keep anything, it is our great ability to compare different options before making the choice we think is right. Everything in life can be compared, including, of course, the various ad mediation platforms available for us to choose from.
You must be able to hit the target! As a result, we want to provide you with a comparison of AppLovin and Unity Ads so that you can learn about their advantages, disadvantages, and potential ways to increase your monetization.
Who is AppLovin?
AppLovin’s business model is centered on utilizing ad networks to enable advertisers to advertise their products and publishers to monetize for displaying advertising. The company was established in 2012 in Palo Alto, California, by Adam Foroughi. It has been expanding its mobile game promotion services over the past few years.
AppLovin makes it possible for publishers to creatively optimize the campaign and track the impact of a particular ad in real time by using these in-app advertisements.
This company, with ten years of experience, provides publishers with the Max tool, which can process Big Data and machine learning to determine which audience to target based on your strategy and interests and the behavior of your advertising campaign.
Banners, videos, and rewarded ads are just a few of the types of advertisements that can be integrated into apps with AppLovin. Users can earn coins or lives in games using the latter.
AppLovin has 19 offices across a number of nations, including the United States, the United Kingdom, and Germany. It is used in over 140,000 applications on 2 billion devices worldwide. The enormous global reach of AppLovin and Unity must be mentioned when comparing the two.
Unity Ads: What is it?
The native service of the Unity Technologies 3D game engine known as Unity Ads was developed in 2005 with the intention of introducing advertising into mobile games. Banners, videos, and interstitials can be enabled by publishers through this platform. The latter let users earn rewards by interacting with advertising.
It also has 3D ads, which is one of the only features of ads mediation. Through the Unity Ads panel, developers can also create their own customized ad formats and monitor a campaign’s performance in real time within the app.
This service also has machine learning, which, thanks to its automatic learning algorithms, makes eCPM more effective by strengthening the application database, increasing the number of users, and increasing the rate of conversion and loyalty.
In addition, this platform promotes the expanding mobile gaming industry, encourages advertisers to monetize their games for additional revenue, and provides support to advertisers round-the-clock. Advantage in the Unity-AppLovin comparison.
Unity Ads is used by approximately 35 million players from 128 countries in some way.
Benefits of AppLovin
AppLovin supports all of the available ad formats because its business model is focused on mobile ad networks: from static ads to videos. As a result, it makes it possible to select the type of advertisement that is most suitable for a particular user group based on the ecosystem into which it must be inserted. As a result, it is guaranteed that a campaign will have a chance of getting as many impressions as possible.
game design and monetization.
Because monetization and the creation of mobile games are two of its strongest features, this tool gives publishers access to a niche market like video games. As a result, if you create an appealing advertisement aimed at gamers and promote it through AppLovin, your advertising’s eCPM will rise.
Publishers can monitor the performance of published ads in real time thanks to this platform’s advantages. When making the right decisions to increase eCPM, this is especially helpful.
SDK for AppLovin.
The Software Development Kit (SDK) is available for both Android and iOS; the most recent Android version is 9.15.2, while the most recent iOS version is 11.6.0.
Benefits of Unity Ads
Technology in three dimensions.
The ability to offer ads in 3D with the support of the Unity game engine is without a doubt the most appealing feature of Unity Ads. Ads of this kind are not only more visually appealing to users but also allow for the creation of playable ads that boost eCPM.
Ads SDK for Unity.
Its SDK is very simple to install and doesn’t have many strict rules or policies about how to use it, which makes it easy to use. The most recent versions for iOS and Android are 4.4.0.
audience of native gamers.
When our goal is to generate views or clicks for monetization, Unity Ads has a large gaming audience that is known for using the applications for extended periods of time. It adapts to your and the players’ requirements thanks to its extensive user database and Unity preferences.
Panel just for editors.
Unity gives publishers a dedicated dashboard that they can use to manage all advertising in their games and apps. The analysis and report dashboard is quite comprehensive.
The drawbacks of AppLovin
ads that annoy.
Publishers and advertisers have reported that when an AppLovin ad runs within an app, it’s hard to “turn it off” and start using the app again. Additionally, it has been reported that games primarily played by children and teenagers contain offensive advertisements.
Because AppLovin has a smaller inventory of ads than Unity Ads, audience segmentation may be more challenging than in Unity Ads.
SDK for AppLovin.
Unity’s SDK is more widely used than AppLovin’s. This suggests that, especially if the publisher focuses on mobile games, users find the Unity Ads SDK easier to install and use than the AppLovin SDK.
Unity advertisements’ drawbacks.
The fact that the income per thousand impressions can vary depending on where the promoted campaign is located is one of Unity Ads’ major drawbacks. A banner ad can bring in 0.67 US cents per eCPM in developed nations, while an interstitial ad can bring in 9.8 US cents per eCPM. When compared to other ad mediations, eCPM rates are low.
Errors exist in packages.
When some update packages are executed, errors have been reported. Most of the time, their SDK is a little bulky and requires more bandwidth. On some devices, the app is slowed down by large advertisements.