Tag: Gaming

Six ad network mediation alternatives to AdColony

If our objective is to monetize more efficiently and with fewer complications, remaining on a single ad mediation platform might not be the best choice. It’s fine to rely on well-known businesses like AdColony, whose features and services have been tried out by thousands of publishers and advertisers around the world. However, we can’t ignore the many other options on the market, each with its own technology that aims to give the best economic performance per thousand reproductions.

You must be able to select a mediation platform that adds value to all of your efforts, in addition to the fact that you only like the code and do not know how to monetize your app to its full potential. You are deserving of the world’s highest profitability! Therefore, let’s take a look at some alternatives to AdColony that can help you target premium audiences and increase your eCPM.

How does AdColony work?

The Question of a Million Dollars: AdColony: What is it? To keep things simple, we can say that Adcolony is one of the platforms for ad mediation that is both popular and effective worldwide. It focuses on connecting with a wide range of audiences and ensuring that in-app advertisements do not disrupt the user experience.

It is well-known for its viewability rates and effective cost-per-thousand views (eCPM) metrics, which help publishers maximize revenue. It has approximately 1.5 billion users. And it does this because of its system, which reduces loading times: High-definition videos can be played immediately on Android and iOS devices.

AdColony offers a variety of ad formats and focuses on the monetization of mobile game advertisements, despite catering to a variety of niches. This is where rewarded ads, in which gamers receive a reward to use in-game if they watch the entire advertisement, have thrived.

Adcolony places its bets on ads being segmented and verified to ensure that they reach the appropriate users and that each video—or at least the vast majority—is seen and interacts appropriately in order to boost publisher monetization and eCPM.

How is AdColony implemented?

AdColony requires you to sign up for its platform and publish your apps to the Play Store or Apple Store before you can use it. If both procedures are followed, the next step will be to download the SDK, which can be found on GitHub alongside the code samples and applications.

Its ad formats were designed to be operable without affecting the user experience. In order to use interstitial ads, you must first create an Ad Zone and then select the Full Screen size.

An Ad Zone must also be set up for the rewarded video ads, with the Full Screen size selected. However, the requirement to check the Rewarded Ads option and then uncheck the Server Side Authentication option is its primary distinction from interstitial ads.

It is now impossible to inquire about “How does AdColony function?” how Adcolony functions, without necessarily addressing payment issues. On a NET60-day basis, the publisher will be compensated for everything it generates. That is, a check will be issued in November for August’s accumulated earnings.

AdColony, on the other hand, insists that the amount to be withdrawn reach at least $100 in order for all of this to take place. The payment will be postponed until the established minimum figure is completed if that figure is not reached.

Six ad network mediation alternatives to AdColony

In the world of ad mediation, AdColony is not the only standout tool. Fortunately, there are numerous alternatives that may provide significantly more advantages than AdColony itself. Among the most significant are:

Wortise.

Wortise’s goal is crystal clear: to increase publishers’ earnings by twofold. Wortise is proud to be the only Latin American ad network mediation platform certified by Google Publisher Partner.

With us, you can negotiate your applications with more than one hundred advertising networks to achieve your goals: thanks to our hyper-segmentation, which connects you with premium advertisers like Netflix, Claro, and Coca-Cola, to name a few, you can enjoy one of the highest eCPMs in the market.

Tappx.

Tappx demonstrates itself as an AdTech company that has firsthand app monetization solutions. Because it aims to get users to click on its ads when they are interested in applications, its name specifically means “touch exchange.”

Publishers can connect to hundreds of demand sources through this Spanish company, and the ads that could provide them with the most revenue are automatically assigned to them.

Tappx hopes to provide publishers with high fill rates by connecting with global premium demand. It has various ad formats, a user-friendly dashboard that provides real-time information, support, and advice, and a lightweight SDK that is simple to integrate.

Start.io.

StartApp is another platform that knows how to provide you with a wide range of technological options for negotiating with advertising networks. Despite having approximately seven years of experience in the field, he is currently in charge of more than forty percent of the applications that generate the most revenue.

Support for managing apps from almost all platforms, including iOS, Android, Marmalade, and Cordova, is incorporated into its solutions via lightweight SDKs. Its most significant feature is its immediate access to traffic from so-called first world nations in order to maximize revenue from in-app advertisements.

It has more than 500 thousand integrated applications at this point, and the way it works puts an emphasis on connecting with high-value audiences that are driven by Artificial Intelligence (AI). Additionally, it suggests audience segmentation to target users according to their interests.

Chartboost.

Over 300,000 games utilize Chartboost’s SDK to generate revenue. It is the tool’s job to dynamically optimize the ads of particular applications to boost revenue and eCPM.

the way it is? A single programmatic auction is made available by Chartboost, allowing demand to compete for each impression and resulting in a higher return for publishers, who are promised an increase in their fill rate.

Interstitials, Rewarded Ads, Banners, and MRC (medium rectangle) are among the ad formats it offers. Chartboost provides a section of real-time reports and analysis to verify that it provides transparency and control over the details and outcomes of each ad that is created.

Yandex.

Yandex’s algorithm takes more than 1,000 factors into account when inserting an advertisement within an app and focuses on strategic targeting by connecting with more than ten ad networks.

It has a completely automated system, and more than 400,000 advertisers compete to advertise in your application on its platform, increasing your chances of getting the best fill rate. Yandex works to ensure that in-app advertisements do not affect the user experience based on its experience and technology.

AppLovin.

This ad mediation makes use of automatic learning—also known as machine learning—to enhance its processes for segmentation, data collection, and monetization. As a result, publishers benefit from a platform that is automated and effective while utilizing a relatively light SDK.

It has more than two ad networks, a banner, native, interstitial, and rewarded display format, as well as a fiercely competitive unified auction with a large number of premium advertisers. In order to accomplish this, it provides testing and control tools that will assist you in determining which ad combination makes your app the most money.

AppLovin is currently in use in more than a hundred thousand applications and is compatible with eight platforms: Android, iOS, Cordova, Unity, React, AdobeAir, Unreal, and FireOS are all supported.

Unity vs. AppLovin Ads: Which platform for ad mediation is best for you?

If we have to keep anything, it is our great ability to compare different options before making the choice we think is right. Everything in life can be compared, including, of course, the various ad mediation platforms available for us to choose from.

You must be able to hit the target! As a result, we want to provide you with a comparison of AppLovin and Unity Ads so that you can learn about their advantages, disadvantages, and potential ways to increase your monetization.

Who is AppLovin?

AppLovin’s business model is centered on utilizing ad networks to enable advertisers to advertise their products and publishers to monetize for displaying advertising. The company was established in 2012 in Palo Alto, California, by Adam Foroughi. It has been expanding its mobile game promotion services over the past few years.

AppLovin makes it possible for publishers to creatively optimize the campaign and track the impact of a particular ad in real time by using these in-app advertisements.

This company, with ten years of experience, provides publishers with the Max tool, which can process Big Data and machine learning to determine which audience to target based on your strategy and interests and the behavior of your advertising campaign.

Banners, videos, and rewarded ads are just a few of the types of advertisements that can be integrated into apps with AppLovin. Users can earn coins or lives in games using the latter.

AppLovin has 19 offices across a number of nations, including the United States, the United Kingdom, and Germany. It is used in over 140,000 applications on 2 billion devices worldwide. The enormous global reach of AppLovin and Unity must be mentioned when comparing the two.

Unity Ads: What is it?

The native service of the Unity Technologies 3D game engine known as Unity Ads was developed in 2005 with the intention of introducing advertising into mobile games. Banners, videos, and interstitials can be enabled by publishers through this platform. The latter let users earn rewards by interacting with advertising.

It also has 3D ads, which is one of the only features of ads mediation. Through the Unity Ads panel, developers can also create their own customized ad formats and monitor a campaign’s performance in real time within the app.

This service also has machine learning, which, thanks to its automatic learning algorithms, makes eCPM more effective by strengthening the application database, increasing the number of users, and increasing the rate of conversion and loyalty.

In addition, this platform promotes the expanding mobile gaming industry, encourages advertisers to monetize their games for additional revenue, and provides support to advertisers round-the-clock. Advantage in the Unity-AppLovin comparison.

Unity Ads is used by approximately 35 million players from 128 countries in some way.

Benefits of AppLovin

Ad Individualization

AppLovin supports all of the available ad formats because its business model is focused on mobile ad networks: from static ads to videos. As a result, it makes it possible to select the type of advertisement that is most suitable for a particular user group based on the ecosystem into which it must be inserted. As a result, it is guaranteed that a campaign will have a chance of getting as many impressions as possible.

game design and monetization.

Because monetization and the creation of mobile games are two of its strongest features, this tool gives publishers access to a niche market like video games. As a result, if you create an appealing advertisement aimed at gamers and promote it through AppLovin, your advertising’s eCPM will rise.

Results immediately.

Publishers can monitor the performance of published ads in real time thanks to this platform’s advantages. When making the right decisions to increase eCPM, this is especially helpful.

SDK for AppLovin.

The Software Development Kit (SDK) is available for both Android and iOS; the most recent Android version is 9.15.2, while the most recent iOS version is 11.6.0.

Benefits of Unity Ads

Technology in three dimensions.

The ability to offer ads in 3D with the support of the Unity game engine is without a doubt the most appealing feature of Unity Ads. Ads of this kind are not only more visually appealing to users but also allow for the creation of playable ads that boost eCPM.

Ads SDK for Unity.

Its SDK is very simple to install and doesn’t have many strict rules or policies about how to use it, which makes it easy to use. The most recent versions for iOS and Android are 4.4.0.

audience of native gamers.

When our goal is to generate views or clicks for monetization, Unity Ads has a large gaming audience that is known for using the applications for extended periods of time. It adapts to your and the players’ requirements thanks to its extensive user database and Unity preferences.

Panel just for editors.

Unity gives publishers a dedicated dashboard that they can use to manage all advertising in their games and apps. The analysis and report dashboard is quite comprehensive.

The drawbacks of AppLovin

ads that annoy.

Publishers and advertisers have reported that when an AppLovin ad runs within an app, it’s hard to “turn it off” and start using the app again. Additionally, it has been reported that games primarily played by children and teenagers contain offensive advertisements.

ad quality

Because AppLovin has a smaller inventory of ads than Unity Ads, audience segmentation may be more challenging than in Unity Ads.

SDK for AppLovin.

Unity’s SDK is more widely used than AppLovin’s. This suggests that, especially if the publisher focuses on mobile games, users find the Unity Ads SDK easier to install and use than the AppLovin SDK.

Unity advertisements’ drawbacks.

modest earnings

The fact that the income per thousand impressions can vary depending on where the promoted campaign is located is one of Unity Ads’ major drawbacks. A banner ad can bring in 0.67 US cents per eCPM in developed nations, while an interstitial ad can bring in 9.8 US cents per eCPM. When compared to other ad mediations, eCPM rates are low.

Errors exist in packages.

When some update packages are executed, errors have been reported. Most of the time, their SDK is a little bulky and requires more bandwidth. On some devices, the app is slowed down by large advertisements.

Header versus open bidding: For programmatic bidding, which one should you select?

Are your advertisements’ bids not producing the expected outcome? If you are currently concerned about this, you should examine the development of programmatic advertising. Make the right choice to boost in-app monetization by comparing the advantages of Google Open Bidding and Header Bidding.

You will have a better chance of selecting the strategy that guarantees you greater earnings per impression and improved visibility in front of advertisers if you evaluate each of these methods. The most important thing is to make your ads perform to their full potential.

Open Bidding: What is It?

You should be aware that Google competes with other Ad Exchanges and demand partners (SSPs) in this open auction system if you choose Google Open Bidding over Header Bidding. The ad server makes the bid in this instance.

You must have access to Open Bidding and a Google Ad Manager 360 account in order to use this method. As a result, you’ll be a part of the room where bids are made.

How does it function? The GAM ad server receives each request and conducts a single simultaneous auction with partners it deems to be the most successful. It selects the winning publisher from the results it receives.

Advertisers and publishers view the open auction as Google’s response to the advancement of header bidding, which has registered sustained growth for the past five years, in the debate regarding the effectiveness of Header Bidding versus Open Bidding.

Why is this? The low match rate with users who will ultimately see the creatives and the opaqueness of the ad allocation, which remains in the server’s hands, are being questioned in the world of programmatic advertising.

However, if you want to eliminate ads’ latency issues and make use of the technical resources available to you, it is regarded as a viable option.

Header Bidding: What is It?

Instead of using Google Ad Manager, you can offer your inventory simultaneously through multiple SSPs using this programmatic bidding technology. In this manner, advertisers compete for advertising space, with the highest-priced offer being the winner.

A header offer container manages the interaction with demand partners and facilitates all of this interaction. Prebid is the most well-known tool among publishers who choose Header Bidding over Open Bidding for this reason.

This mechanism is aimed at Premium advertisers, who will be more willing to compete if your advertising spaces guarantee them the best Return On Advertising Spend (ROAS) when comparing the operation of both technologies.

Do you have any idea why they find it appealing? because you are offering the best of your inventory in conditions that are significantly more transparent and trustworthy. Because you can better optimize your ad units, you will be in charge.

Why employ Open Bidding?

Since bids will not be placed from the user’s page, you can take advantage of Google Open Bidding’s simple configuration and low latency by choosing it over Header Bidding. The browsing experience is guaranteed in this scenario.

You will have access to the Ad Manager reports, which publishers can use to learn more about how sales channels work, in addition to the technical facilities.

We provide you with additional information in case you are debating between Header Bidding and Google Open Bidding: If your objective is to begin gaining reputation and increasing your eCPM is not a priority, you can employ this type of programmatic advertising.

Why is header bidding used?

If your objective is to increase your cost per 1,000 impressions (eCPM) and increase your revenue by up to 60%, you’ll see that header bidding is advantageous when compared to Open Bidding in terms of features and advantages.

Additionally, you eliminate the hassle of cascading bids from your ad inventory. Its dynamics may result in ads or creatives that do not function as expected within your app.

Concerned about putting this technology to use? In addition, we demonstrate a benefit of Header Bidding over Open Bidding: You can get in touch with this service’s providers. Although Prebid is the most widely used platform, there are other providers who can also provide you with the performance you expect and guarantee that the bids are in favor of the client.

Final thoughts: Header Bidding versus Google Open Bidding? What should I do?

Know that programmatic advertising is always changing before deciding on one of these technologies. The channels and mechanisms for publishing advertisements are put to the test by the demands of publishers and advertisers who want to maximize their profits.

Ad Exchanges and SSPs now face an additional challenge from Open Bidding: the Exchange for Google Ads. They all participate in an open auction system where you won’t always have control. This method of programmatic bidding is suitable for you if you do not prioritize boosting your eCPM and want to avoid issues with latency.

Header Bidding allows you to bid on your ad inventory in real time through a variety of SSPs. You will have greater control over the offers you receive and greater opportunities to monetize your income. Do you want greater eCPM and transparency? Your ideal format is without a doubt this one.

If you want to make more money as a publisher, you can combine these bidding technologies. From a technological standpoint, there is nothing that would stop you from doing so.

Do you already have a preference? Open versus header bidding? Therefore, it is time to find partners in order to expand as a publisher.

Rate of Ad Fill: Receive an acceptance rate of 98% for your ad requests.

When there are numerous ways to enhance outcomes and consume a significant amount of our inventory, we shouldn’t be content with only 50 out of 100 ad requests being approved. The most efficient method for determining the proportion of requests that are actually fulfilled is through the calculation of your Fill Rate Ads or fill rate.

With this indicator, you can make the right choices to ensure the highest possible number of impressions for your advertisements and, as a result, increase profits. Let’s look!

What are Fill Rate Ads exactly?

The percentage of ads that users see when they open your app is measured using this metric. The higher it is, the better your ad inventory is being used by ad networks.

One of the most significant monetization issues can be identified and resolved by measuring your Fill Rate for Ads: ads that don’t get answered. You will lose revenue and the chance to attract advertisers if you do not generate impressions.

However, while a fill rate of 100 percent is ideal, other factors like audience segmentation, ad inventories, the development of publisher strategies, and so on all play a role in the process. in other ways.

However, despite this fact, you can still use strategies that give your Ads Requests a better chance of success to achieve a Fill Rate of 98% or higher.

What factors hinder my ability to achieve a high Ad Fill Rate?

This indicator can be affected by elements of ad networks, programmatic advertising, and your app’s conditions. Which ones are they, exactly?

How are the Fill Rate Ads figured out?

Simply divide the number of impressions your app receives by the total number of ad requests to the ad networks to obtain this metric. 100 is used to multiply the result.

Fill Rate Ads = [total impressions / ad requests] x 100 Assume your app sent 25,000 ads and received 18,000 impressions. The following is the calculation:

18,000 x 25,000 = 0.72 x 100 = 72 Fill Rate Ads = 72%. How should I interpret this percentage?

The results of your app’s fill rate evaluation and analysis are not subject to a single standard. However, companies like Watching That, which specialize in optimizing video platforms, have scale that might be of assistance to you. We can infer from your experience that:

Problems like an imbalance between the supply of ads and the demand for them can be seen when the percentage is less than 50%.

Although you must work to increase it, the correct percentage is.50 percent.

If you want to get the most out of your ad inventory and your relationship with ad networks, the ideal percentage is.60 percent.

Although it is doable,.80 percent is an ambitious percentage.

The objective is 100 percent, but it is almost impossible to achieve.

This scale indicates the path forward, despite the fact that it is not a mandated standard. Your ad inventory will perform better and you will make more money if the Fill Rate for Ads is higher.

How can I make Fill Rate Ads work better?

If you have already calculated your Fill Rate Ads and found that it is low, you should learn how to perform better. Fortunately, experts in monetization know how to get there.

Take note, and depending on the reality of your application and your objectives, use the strategies that ensure the best outcomes.

1. Choose the advertising platforms that best suit your app.

To successfully place your ad inventory, increase impressions, and increase publisher revenue, this is an essential step. Choose those that promise you better outcomes and 100% compliance.

2. Utilize networks that employ Header Bidding.

Through a variety of demand partners (SSPs), you can offer your inventory in real time using this programmatic advertising mechanism. They typically work with Premium users who submit bids to publish their creatives in your app through offers.

When compared to Open Bidding or open auction, this technology is regarded as significantly more transparent and efficient.

3. Make use of geolocation criteria.

Do you know which nations generate the majority of traffic to your app? Because it will assist you in locating the ad networks that perform the best in those markets, this information is crucial. As a result, your ads will have a better chance of getting seen.

4. Make the most of your ad inventory.

Verify that the formats you offer load correctly on a variety of devices before adding more to your repertoire. It’s a way to get rid of technical issues that can hurt impressions.

Additionally, it is suggested that you reduce the frequency of ad updates and improve your application’s loading speed.

5. Be prepared for the outcomes of ad blocking.

Publishers and advertising networks both struggle with it. Fortunately, these restrictions can be circumvented and your income guaranteed with the help of tools and mechanisms.

Final thoughts: As a publisher, the Ad Fill Rate protects your earnings. This indicator is essential for determining and optimizing the proportion of ads that users see when they enter your application. enables you to identify and address unanswered ad requests.

It might notify you of problems with monetization, like low ad demand or problems with the formats you offer.

Is there a suitable fill rate? Although there is no precise percentage, it is sufficient to record at least fifty percent. Naturally, publishers like you should aim higher.

Latency, compatibility issues, or mismatches between your app and ad networks might be the cause of your low Ad Fill Rate.

Choosing the best networks for your app, working with those that use Header Bidding, optimizing your ad inventory, and preventing ad blocking are all ways to get close to a 100% fill rate.

AppLovin versus AdMob: Which one offers the highest eCPM ratio?

Choosing the best ad mediation platform becomes an interesting challenge when our objective is to maximize revenue from in-app advertisements. AdMob and AppLovin are two of the many choices available, but their tools and features are completely different. Which of them is the most suitable choice? Even though it’s your choice, we’ll show you in this article which of AppLovin and AdMob is best for you.

Who is AppLovin?

More than 25 ad networks, where competitive auctions converge, are the focus of its business model, which is centered on the creation and monetization of games.

AppLovin makes it possible for publishers to creatively optimize the campaign and track the impact of a particular ad in real time by using these in-app advertisements.

AppLovin makes use of the most widely used ad formats in addition to having a lightweight SDK: banners, rewarded video, native and interstitial ads, and real-time QA and testing tools are all advantages.

The publisher can use all of AppLovin’s tools to view ad revenue and the value of each impression, as well as review in-app ads on a regular basis to avoid inappropriate content.

In conclusion, the monetization experience on this platform, which is utilized by more than 100,000 applications, is completely customized to raise the effective cost per thousand impressions (eCPM).

AdMob: What is it?

Omar Hamoui established this Google subsidiary in 2006 and gave it the name “advertising on mobile.” AdMob is a platform that lets publishers make money by showing targeted ads alongside content, according to its definition. of the software.

On this platform, you can personalize and reach your chosen audience by using advertising from the Google ad network and third parties. Due to the adaptability of its platform, it is one of the tools publishers who are starting out in monetization use the most: You don’t need to add complicated programming codes to get the most out of the ads that are inserted.

AdMob automatically selects the ads that are most likely to bring in the most revenue through the use of an ad auction. By connecting publishers with global advertiser demand, they want to maximize the value of each impression.

Rewarded ads, native ads, banner ads, and interstitial ads are among its format options. You can prevent content that might be inappropriate for your app, just like with AppLovin.

AppLovin versus AdMob.

We can see that AdMob and AppLovin share some similarities, particularly in terms of formats, the application of ad networks, analysis tools, and tracing, after briefly defining each platform’s concept and business strategy.

While AdMob has a wide range of ad mediation options and can be used in almost any industry, AppLovin’s technology makes it possible to reach the right audience and achieve higher eCPM, placing a significant emphasis on mobile gaming campaigns.

Additionally, the number of people using these platforms serves as a comparison figure: More than a million apps use AdMob, while more than 100,000 apps use AppLovin.

AdMob typically earns significantly less from monetization than AppLovin or other ad mediation platforms.

Regardless, we will discuss the benefits and drawbacks of using each of these platforms, taking into account the eCPM ratios that they provide. The final battle between Ad Mob and AppLovin has begun!

Benefits of AppLovin

game design and monetization.

Because monetization and the creation of mobile games are two of its strongest features, this tool gives publishers access to a specialized market like video games. As a result, if you create an appealing advertisement aimed at gamers and promote it through AppLovin, your advertising’s eCPM will rise.

Ad Individualization

AppLovin supports all of the available ad formats because its business model is focused on mobile ad networks: from static ads to videos. As a result, it makes it possible to select the type of advertisement that is most suitable for a particular user group. This guarantees the highest possible number of impressions for an advertising campaign.

Results immediately.

This platform also has the advantage of allowing publishers to monitor the performance of inserted ads in real time. This is especially helpful for determining how well our decisions are working.

SDK for AppLovin.

The Software Development Kit (SDK) is available for both Android and iOS; the most recent Android version is 9.15.2, while the most recent iOS version is 11.6.0. Its lightness distinguishes it.

Benefits of AdMob

all in one location.

Using an ad code and a dashboard, AdMob lets you work with multiple ad networks simultaneously. Because of this, you can customize and configure the ads you want to publish and insert with great flexibility.

aimed at games, apps, and websites.

Because it has an ad auction in which both native application advertising and third-party advertising are displayed, this tool is intended to promote the growth of websites, applications, and games from a single location.

Separation and fidelity

AdMob displays advertisements based on the preferences and tastes of users, making use of its extensive database and extensive ad inventory. As a result, it not only displays a specific advertisement but also increases user loyalty by segmenting the intended audience. This suggests that the connection between ad and eCPM could be improved.

SDK GMA.

The Google Mobile Ads (GMA) SDK is available for both Android and iOS; the most recent version for Android is 21.3.0, and the most recent version for iOS is 9.13.0 at the time of writing. The GMA SDK is significantly more widely used and popular than AppLovin’s.

The drawbacks of AppLovin

ad quality

On AppLovin, compared to AdMob, there is a smaller selection of ads to choose from.

SDK for AppLovin.

GMA’s SDK is more widely used than AppLovin’s. This indicates that compared to the AppLovin SDK, users find the AdMob SDK easier to install and use.

The eCPM income that can be earned is not specified on the AppLovin website.

Medium.

AppLovin’s support is usually not available right away, which is one of its drawbacks. When comparing AppLovin to AdMob, this must be taken into consideration.

AdMob’s disadvantages.

unreliable clicks

At the end of each month, AdMob subtracts the number of clicks that Google’s algorithm was unable to verify.

pay cut.

On the 21st of each month, payment cutoffs are set, and the amount that can be withdrawn must be greater than $100. AppLovin, on the other hand, only requires a $20 minimum and has monthly payment deadlines on the 15th.

Other AppNext Alternatives: Check out these six similar monetization platforms.

Even if you’ve decided that AppNext is the only ad mediation you’ll use to monetize your apps, it never hurts to know the names of some mediation platforms that connect you to the best ad networks and provide high eCPM performance. efficient, individualized accompaniment and management tools

It is obvious that there are other ad mediations with similar or even superior characteristics, but it is impossible to minimize the reach and benefits of this app monetization platform for publishers. Do you wish to speak with them? In order to broaden your perspective, we present you with six other options for AppNext.

Why should you have additional platforms for monetization?

It is essential to select truly competent platforms when beginning a project related to application monetization. If you don’t, you won’t be able to live up to your expectations or reach the financial goals you so desperately want.

You can gain a significant advantage over your rivals by diligently researching and identifying the best platforms available. You won’t have the tools to select the option that best fits the application you manage until then.

Even when it comes to AppNext, picking the first monetization app you come across will never be the best option. The best thing to do is to look at all of the possibilities and look at each little function that can give you different options.

But before choosing a platform for mediation, what should you look at? There are numerous tools and factors that influence, including:

The variety of advertising formats it supports You should try to collect as many different kinds of advertising as you can so that the user experience doesn’t get boring or invasive.

The return it provides in terms of effective cost per thousand reproductions (eCPM). Ad mediation alternatives that connect us with premium audiences must be chosen.

The resources it offers to publishers include: analysis, dashboard in real time, and support service

When selecting an ad mediation as an ally, other factors to consider include the available ad networks, their installation kits (SDKs), payment options, and disbursement dates.

If the platform you initially selected does not meet your requirements, you should definitely think about having a backup option that is in line with your publishing goals. You’ll have more options to choose from if you know more about ad mediation platforms.

What’s AppNext?

One of the most well-known and widely used ad mediation platforms is AppNext: This company has an extensive network of advertisers deployed in more than 180 nations, and it is estimated that more than 750 million users interact with the recommendations it promotes.

AppNext, a company based in Israel, uses its own proprietary technology to study user algorithms and encourage application discovery. In a nutshell, this ad mediation service is in charge of “predicting” which app the user will use next.

The “Timeline” technology is based on consumers’ tastes and preferences, as well as their age, gender, location, and previous searches. Showing relevant ads with the highest possible effective cost-per-thousand-views (eCPM) performance is the outcome of all of this.

Additionally, the variety of ad formats offered by this ad mediation stand out: banners, native, video, and interstitial ads, a carousel widget, and applications that are recommended. In order to avoid interfering with the app’s user experience, each one is carefully incorporated.

AppNext powers 6.5 billion personalized app recommendations for 60,000 different apps at the present time. It provides a guidance service for measuring campaign performance and objectives in real time.

Five other options than AppNext.

AppNext is like a drop of water in a glass. To put it another way, it is one of the many ad mediation platforms that publishers who want to make money from their app can use. Additionally, despite the fact that they appear to perform the same function, their technology makes monetization a distinct experience. Let’s take a look at some other options for AppNext:

Admob.

Google’s AdMob is a free tool that connects developers to segmented audiences and displays appealing, individualized advertisements to users who were previously identified by technological patterns.

You can select the ads that will appear in your app automatically by using an ad auction. AdMob usually tries to show the ads that make the most money.

Publishers can select the ad formats and types they want to display in their app—rewarded, native, banner, and interstitial ads—and review and remove any ads that might harm their app. His drawback? It doesn’t make as much money as other mediation platforms.

Wortise.

By assisting you in mediating with more than 100 Ad Networks, which bring together high-level advertisers like Netflix, McDonald’s, and Ford, Wortise can double your app’s monetization.

Smaato.

Smaato, like other similar monetization platforms, makes use of technology that can connect publishers with the ads that make the most money. This ad mediation platform is currently used by over 90,000 publishers and 10,000 advertisers.

As a monetization alternative, Smaato can easily take the place of AppNext. It is presumed that publishers can monetize 30% more when they join Smaato, despite the fact that each experience is unique and relative.

Developers and advertisers now have access to banners, interstitials, interstitial and rewarded video, native vertical, and formats that offer rewards when played.

Smaato allows real-time connection to auctions, joining the global demand for mobile advertising.

IronSource.

It is a platform that supports both Android and iOS. It solely focuses on the creation of technologies for application monetization and advertising.

Publishers who place a wager on IronSource will have access to all ad formats and, of course, advanced reports to evaluate the performance of our in-app advertising campaign.

You will only need to focus on the application’s operation if you choose this option over AppNext. Because of its technology, the entire auction and monetization plan is carried out automatically.

Chartboost.

Chartboost, an advertising and monetization platform that enables publishers to define how they want an ad campaign to run in their app, is yet another essential tool. In the mobile gaming industry, it is a popular advertising mediation.

It gives publishers access to a large audience with real-time offers and provides detailed metrics for understanding user impressions, clicks, and even downloads of their applications.

The app’s highly dynamic ad templates prevent the formats from being repeated consecutively, making the user as at ease as possible.

Byyd.

This ad mediation platform has its headquarters in the United States, but most of its clients are located in European nations. In order to make monetization as simple as possible, the interface places the ads above the content, giving them the most visibility.

It gives advertisers in the United States, Russia, Turkey, the United Arab Emirates, South Korea, Kazakhstan, Slovenia, and Hungary instant access to global demand.

In addition to facilitating the deployment of various advertising formats such as banners, native, and Rich media (interactive), it is in charge of providing comprehensive reports on the metrics and outcomes of each in-app advertisement.