Six ad network mediation alternatives to AdColony
If our objective is to monetize more efficiently and with fewer complications, remaining on a single ad mediation platform might not be the best choice. It’s fine to rely on well-known businesses like AdColony, whose features and services have been tried out by thousands of publishers and advertisers around the world. However, we can’t ignore the many other options on the market, each with its own technology that aims to give the best economic performance per thousand reproductions.
You must be able to select a mediation platform that adds value to all of your efforts, in addition to the fact that you only like the code and do not know how to monetize your app to its full potential. You are deserving of the world’s highest profitability! Therefore, let’s take a look at some alternatives to AdColony that can help you target premium audiences and increase your eCPM.
How does AdColony work?
The Question of a Million Dollars: AdColony: What is it? To keep things simple, we can say that Adcolony is one of the platforms for ad mediation that is both popular and effective worldwide. It focuses on connecting with a wide range of audiences and ensuring that in-app advertisements do not disrupt the user experience.
It is well-known for its viewability rates and effective cost-per-thousand views (eCPM) metrics, which help publishers maximize revenue. It has approximately 1.5 billion users. And it does this because of its system, which reduces loading times: High-definition videos can be played immediately on Android and iOS devices.
AdColony offers a variety of ad formats and focuses on the monetization of mobile game advertisements, despite catering to a variety of niches. This is where rewarded ads, in which gamers receive a reward to use in-game if they watch the entire advertisement, have thrived.
Adcolony places its bets on ads being segmented and verified to ensure that they reach the appropriate users and that each video—or at least the vast majority—is seen and interacts appropriately in order to boost publisher monetization and eCPM.
How is AdColony implemented?
AdColony requires you to sign up for its platform and publish your apps to the Play Store or Apple Store before you can use it. If both procedures are followed, the next step will be to download the SDK, which can be found on GitHub alongside the code samples and applications.
Its ad formats were designed to be operable without affecting the user experience. In order to use interstitial ads, you must first create an Ad Zone and then select the Full Screen size.
An Ad Zone must also be set up for the rewarded video ads, with the Full Screen size selected. However, the requirement to check the Rewarded Ads option and then uncheck the Server Side Authentication option is its primary distinction from interstitial ads.
It is now impossible to inquire about “How does AdColony function?” how Adcolony functions, without necessarily addressing payment issues. On a NET60-day basis, the publisher will be compensated for everything it generates. That is, a check will be issued in November for August’s accumulated earnings.
AdColony, on the other hand, insists that the amount to be withdrawn reach at least $100 in order for all of this to take place. The payment will be postponed until the established minimum figure is completed if that figure is not reached.
Six ad network mediation alternatives to AdColony
In the world of ad mediation, AdColony is not the only standout tool. Fortunately, there are numerous alternatives that may provide significantly more advantages than AdColony itself. Among the most significant are:
Wortise.
Wortise’s goal is crystal clear: to increase publishers’ earnings by twofold. Wortise is proud to be the only Latin American ad network mediation platform certified by Google Publisher Partner.
With us, you can negotiate your applications with more than one hundred advertising networks to achieve your goals: thanks to our hyper-segmentation, which connects you with premium advertisers like Netflix, Claro, and Coca-Cola, to name a few, you can enjoy one of the highest eCPMs in the market.
Tappx.
Tappx demonstrates itself as an AdTech company that has firsthand app monetization solutions. Because it aims to get users to click on its ads when they are interested in applications, its name specifically means “touch exchange.”
Publishers can connect to hundreds of demand sources through this Spanish company, and the ads that could provide them with the most revenue are automatically assigned to them.
Tappx hopes to provide publishers with high fill rates by connecting with global premium demand. It has various ad formats, a user-friendly dashboard that provides real-time information, support, and advice, and a lightweight SDK that is simple to integrate.
Start.io.
StartApp is another platform that knows how to provide you with a wide range of technological options for negotiating with advertising networks. Despite having approximately seven years of experience in the field, he is currently in charge of more than forty percent of the applications that generate the most revenue.
Support for managing apps from almost all platforms, including iOS, Android, Marmalade, and Cordova, is incorporated into its solutions via lightweight SDKs. Its most significant feature is its immediate access to traffic from so-called first world nations in order to maximize revenue from in-app advertisements.
It has more than 500 thousand integrated applications at this point, and the way it works puts an emphasis on connecting with high-value audiences that are driven by Artificial Intelligence (AI). Additionally, it suggests audience segmentation to target users according to their interests.
Chartboost.
Over 300,000 games utilize Chartboost’s SDK to generate revenue. It is the tool’s job to dynamically optimize the ads of particular applications to boost revenue and eCPM.
the way it is? A single programmatic auction is made available by Chartboost, allowing demand to compete for each impression and resulting in a higher return for publishers, who are promised an increase in their fill rate.
Interstitials, Rewarded Ads, Banners, and MRC (medium rectangle) are among the ad formats it offers. Chartboost provides a section of real-time reports and analysis to verify that it provides transparency and control over the details and outcomes of each ad that is created.
Yandex.
Yandex’s algorithm takes more than 1,000 factors into account when inserting an advertisement within an app and focuses on strategic targeting by connecting with more than ten ad networks.
It has a completely automated system, and more than 400,000 advertisers compete to advertise in your application on its platform, increasing your chances of getting the best fill rate. Yandex works to ensure that in-app advertisements do not affect the user experience based on its experience and technology.
AppLovin.
This ad mediation makes use of automatic learning—also known as machine learning—to enhance its processes for segmentation, data collection, and monetization. As a result, publishers benefit from a platform that is automated and effective while utilizing a relatively light SDK.
It has more than two ad networks, a banner, native, interstitial, and rewarded display format, as well as a fiercely competitive unified auction with a large number of premium advertisers. In order to accomplish this, it provides testing and control tools that will assist you in determining which ad combination makes your app the most money.
AppLovin is currently in use in more than a hundred thousand applications and is compatible with eight platforms: Android, iOS, Cordova, Unity, React, AdobeAir, Unreal, and FireOS are all supported.
