Rate of Ad Fill: Receive an acceptance rate of 98% for your ad requests.
When there are numerous ways to enhance outcomes and consume a significant amount of our inventory, we shouldn’t be content with only 50 out of 100 ad requests being approved. The most efficient method for determining the proportion of requests that are actually fulfilled is through the calculation of your Fill Rate Ads or fill rate.
With this indicator, you can make the right choices to ensure the highest possible number of impressions for your advertisements and, as a result, increase profits. Let’s look!
What are Fill Rate Ads exactly?
The percentage of ads that users see when they open your app is measured using this metric. The higher it is, the better your ad inventory is being used by ad networks.
One of the most significant monetization issues can be identified and resolved by measuring your Fill Rate for Ads: ads that don’t get answered. You will lose revenue and the chance to attract advertisers if you do not generate impressions.
However, while a fill rate of 100 percent is ideal, other factors like audience segmentation, ad inventories, the development of publisher strategies, and so on all play a role in the process. in other ways.
However, despite this fact, you can still use strategies that give your Ads Requests a better chance of success to achieve a Fill Rate of 98% or higher.
What factors hinder my ability to achieve a high Ad Fill Rate?
This indicator can be affected by elements of ad networks, programmatic advertising, and your app’s conditions. Which ones are they, exactly?
How are the Fill Rate Ads figured out?
Simply divide the number of impressions your app receives by the total number of ad requests to the ad networks to obtain this metric. 100 is used to multiply the result.
Fill Rate Ads = [total impressions / ad requests] x 100 Assume your app sent 25,000 ads and received 18,000 impressions. The following is the calculation:
18,000 x 25,000 = 0.72 x 100 = 72 Fill Rate Ads = 72%. How should I interpret this percentage?
The results of your app’s fill rate evaluation and analysis are not subject to a single standard. However, companies like Watching That, which specialize in optimizing video platforms, have scale that might be of assistance to you. We can infer from your experience that:
Problems like an imbalance between the supply of ads and the demand for them can be seen when the percentage is less than 50%.
Although you must work to increase it, the correct percentage is.50 percent.
If you want to get the most out of your ad inventory and your relationship with ad networks, the ideal percentage is.60 percent.
Although it is doable,.80 percent is an ambitious percentage.
The objective is 100 percent, but it is almost impossible to achieve.
This scale indicates the path forward, despite the fact that it is not a mandated standard. Your ad inventory will perform better and you will make more money if the Fill Rate for Ads is higher.
How can I make Fill Rate Ads work better?
If you have already calculated your Fill Rate Ads and found that it is low, you should learn how to perform better. Fortunately, experts in monetization know how to get there.
Take note, and depending on the reality of your application and your objectives, use the strategies that ensure the best outcomes.
1. Choose the advertising platforms that best suit your app.
To successfully place your ad inventory, increase impressions, and increase publisher revenue, this is an essential step. Choose those that promise you better outcomes and 100% compliance.
2. Utilize networks that employ Header Bidding.
Through a variety of demand partners (SSPs), you can offer your inventory in real time using this programmatic advertising mechanism. They typically work with Premium users who submit bids to publish their creatives in your app through offers.
When compared to Open Bidding or open auction, this technology is regarded as significantly more transparent and efficient.
3. Make use of geolocation criteria.
Do you know which nations generate the majority of traffic to your app? Because it will assist you in locating the ad networks that perform the best in those markets, this information is crucial. As a result, your ads will have a better chance of getting seen.
4. Make the most of your ad inventory.
Verify that the formats you offer load correctly on a variety of devices before adding more to your repertoire. It’s a way to get rid of technical issues that can hurt impressions.
Additionally, it is suggested that you reduce the frequency of ad updates and improve your application’s loading speed.
5. Be prepared for the outcomes of ad blocking.
Publishers and advertising networks both struggle with it. Fortunately, these restrictions can be circumvented and your income guaranteed with the help of tools and mechanisms.
Final thoughts: As a publisher, the Ad Fill Rate protects your earnings. This indicator is essential for determining and optimizing the proportion of ads that users see when they enter your application. enables you to identify and address unanswered ad requests.
It might notify you of problems with monetization, like low ad demand or problems with the formats you offer.
Is there a suitable fill rate? Although there is no precise percentage, it is sufficient to record at least fifty percent. Naturally, publishers like you should aim higher.
Latency, compatibility issues, or mismatches between your app and ad networks might be the cause of your low Ad Fill Rate.
Choosing the best networks for your app, working with those that use Header Bidding, optimizing your ad inventory, and preventing ad blocking are all ways to get close to a 100% fill rate.