Preparing Your Black Friday Marketing Strategy: Six Tips
When developing a social media marketing strategy for Black Friday, you must plan ahead. Now is the time to organize your content calendar, evaluate your metrics-based success this year, and plan how to stand out among the other Black Friday social media campaigns.
Our six suggestions for perfecting your Black Friday marketing strategy are listed below.
Make your profile ready.
One of the primary things you ought to do to prepare for the huge shopping day after Thanksgiving is set up your profiles. In order to turn viewers and followers into buyers and brand superfans, a current profile is essential.
Your header and profile pictures, as well as your profile, are the first things people will see. Think about bringing your photos up to date with a holiday theme.
In your profile bios (for Instagram, Twitter, and Facebook) or about sections (for LinkedIn, Facebook), you should include links to your Black Friday promotions.
Make sure that every link in your profiles is working and getting people to the right place. People should not land on error pages.
Additionally, you can pin posts to the top of your profile. Pin the most successful holiday promotion you’re running this year.
Schedule and automate as much as possible.
As the holiday season draws near, you can anticipate an increase in the production of content and your customer care strategy. Make use of automated tools whenever you can to ensure a smooth scaling process and devise a plan to prevent burnout on your team during this busy season.
You can use a variety of social media management platforms to:
-Plans posts for the best time of day.
-Set up chatbots or auto-responses to respond to messages.
-Keep an eye on how well posted content performs.
– Utilize social listening to monitor brand sentiment and industry-related conversations.
You’ll be able to run the big sale smoothly and effectively with the help of these tools.
Reach out to a wider audience before the sale begins.
Before Black Friday, engage new potential followers and email subscribers to increase brand awareness. By providing the user with an exclusive discount code that they can use on the day, you can try to get as many new subscribers to your email list or followers.
Make use of previous insights to direct your creative path.
Make sure that you use insights into what content has been the most effective in previous campaigns to guide your thinking prior to developing your creative strategy for Black Friday. Short captions or lengthy captions, which performs better? Video or images? Short-form or lengthy?
You will have the best chance of maximizing your results during the limited Black Friday sales window if you determine what kind of content your audience responds to best.
Recruit a few influencers.
This Black Friday, working with creators and influencers can help you engage more people, reach new audiences, and build your social community. Just keep in mind that this will be one of their busiest and most competitive times, so get in touch with them right away.
Find creators and influencers who resonate with your audience and have experience using your products to create the most successful campaigns. Keep in mind that the best content is both instructive and entertaining at the same time.
Don’t just target one group of people.
This obviously doesn’t apply if your product only appeals to a small group of people; however, if you have multiple audiences, you should write Black Friday posts for each of them. During the sale, this will give you the best chance to cash in on multiple aspects of your business.