Monetizing Unity Ads: What to Do.
Unity is a cutting-edge platform for software development. However, numerous app publishers discover that they require additional support when it comes to the Unity ad monetization options. The issue is not the platform itself; rather, it is the absence of trustworthy and effective third-party options for advertising-based monetization of Unity apps.
We are making it simple for Unity app developers to monetize their apps and consistently and sustainably generate real, business-growing ad revenue. Additionally, we will demonstrate how everything functions in this article. Learn more by reading on.
Our goal was to make it simple to monetize Unity apps with ads. And we succeeded. However, we go above and beyond all of that by offering the best customer service of any app revenue partner in the industry.
Getting Unity Ads to Make Money.
Let’s get to the good stuff right away: how to set up our SDK for monetizing ads in Unity. If we had to sum up the setup process in one sentence, it would be as follows: simple.
This is due to the fact that, despite the fact that our SDK is referred to as an “SDK of SDKs,” we have already managed each and every SDK-specific dependency. As a result, you only need to set up and test one SDK instead of several.
Still, most developers need a day or two to set up. As far as SDK integrations go, that’s not too far, as experienced developers are aware. However, the updates come with the real-time saver. Because you only need to check a single SDK for future updates, they take almost no time at all.
How to Use the Unity SDK.
Unity ad monetization’s integration is the most challenging component. The following step is to allow the SDK to perform its intended function: profit from the impressions that users of your app make.
This works as follows:
-A user opens your app, which initiates a bid request for ads.
-That request results in a single auction that includes header bidder demand.
– Bids from various mediation partners are compared to the winning bid.
-We source demand from Google if no bids come from header bidders or mediation partners (which is extremely rare).
-The ad placement is awarded to the winning bid.
-A powerful consent management platform (CMP) is keeping your Unity app in perfect compliance with all applicable privacy laws while all of that takes place.
The pieces that make up the Unity Ads monetization puzzle.
We talked about a few important parts of the SDK in the process we went over above. Let’s take a closer look at those.
Partners in Unity Mediation.
We incorporate nine mediation partners into header bidding demand to guarantee that your inventory will always receive a competitive bid.
Vungle, Fyber, AppLovin, and other similarly well-known app mediation companies are among these mediation partners. The majority of the time, the bid is won by the header bidder, but the mediation partners occasionally submit strong offers.
Although extremely uncommon, there are occasions when neither the mediation partners nor the header bidders will submit a bid. As a last resort, we use demand from the Google AdMob SDK in that scenario.
BIDDER HEADERS.
We use the three leading header bidding partners to fill most bid requests:
-Prebid -Amazon Transparent Ad Marketplace (TAM) -Google AdExchange Bidding in Dynamic Allocation (EBDA) We set up multiple bidders for each of these. To put it another way, when a bid request is sent to Prebid, for instance, it reaches a select group of the network’s leading header bidders.
CMP.
Nowadays, a CMP is required for Unity ad monetization to work. This is the most important tool for making sure your app is still in compliance with all privacy laws.
Google’s CMP is the one that we incorporate into our Unity ad monetization SDK: Options for Funding Funding Choices has merged with Google’s existing ad platforms and no longer exists as a separate entity.) This CMP takes care of your privacy settings, tracking opt-ins and outs, and more.
