Strategies for social media that you can use with your customers.
As a social media strategist, you should never be unable to assist your customers. You must be prepared to brainstorm new ideas in case they want to try something new or reach new audiences.
Furthermore, social media marketing encompasses a great deal more than simply posting appealing images and content. To be able to know how to get specific results that your client or brand is looking for, you need solid strategies in place.
Why you shouldn’t use a single strategy for everything.
At this point in the social media game, sticking to a single strategy is nearly impossible. Despite the fact that businesses rarely need to achieve just one metric, some brands remain entirely focused on growth or engagement to the point where they fail to recognize how these can all be interconnected. They don’t want a larger audience that does nothing or only succeeds in getting their existing audience to comment more; rather, they want a larger, engaged audience that buys more. You require every rung.
In this section, we’ll talk about a few different concepts that you can keep on hand so that you can make a strategy for social media marketing that is diverse, extensive, and getting better at working. Keep in mind that the strategies will often overlap, so some might be used for more than one thing.
Four Social Media Growth Strategies to Consider.
Growth strategies are essential to any social media campaign, but they are not sufficient on their own. How can you help more people advance through the sales funnel and grow your following?
A good place to start is with these four examples of growth strategies for social media.
1. Contests on social media.
Contests on social media are obviously great for engagement and growth, but they also help a lot in getting new followers and getting them to not only follow but also participate.
Shortstack, Wishpond, and Vyper are just a few of the contest management software options available to you. In addition to assisting you in capturing user engagement through activities like photo submissions, they can also provide you with their email addresses. It is an efficient strategy for social development and lead generation.
You can encourage growth by requiring followers to participate in the competition.
You can also encourage users to post their own photos or captions and tag your accounts when they share them on social media. This strategy ensures that even more people will see it on the social media accounts of their friends, which may also aid in the expansion of your accounts.
2. Collaboration with other brands.
Because they force both brands to come up with an eye-catching contest, partnerships with well-known brands frequently result in the most engaging growth strategies.
By forming a partnership with well-known brands, you can immediately establish trust with both your partner’s and your existing audiences.
3. Organize “Account Takeovers.”
The account takeover is a well-liked method of growth. In a “takeover,” you post content on their behalf to your account on behalf of someone who is not directly connected to the brand (typically an influencer or partner brand).
The individual should make it clear in the contract that they will promote the takeover on their own accounts and create content to post on your accounts for a predetermined amount of time centered on a particular topic.
4. Being easy to search for and find.
Although it may seem obvious, staying search-friendly and easy to find can sometimes be an afterthought rather than an integral part of your strategy. This should not be the case because it may prevent you from capturing audience members who are actively searching for you.
Make sure to think about the search terms people might use to find brands like yours on YouTube and Facebook in particular. Depending on the platform, people typically use slightly different search terms or phrases, so adjust accordingly. Also, remember to collect reviews from Facebook; It might improve search visibility.
Instagram content, particularly Reels, has excellent discoverability features as well. If your brand only posts to its main Feed and not Stories or Reels, you might not be reaching a lot of new people.
You can also use Instagram, TikTok, and Twitter hashtags that are popular or in vogue; hashtags that stay relevant for a wide range of topics, as well as seasonal, event, or holiday-specific hashtags to capture the moment. Creating content that answers users’ questions is always a great part of a social media strategy.
Negative Growth Strategies
We’ve all heard these ideas, and sometimes a client will spread the word that something they’ve heard will quickly and easily increase growth. We must calmly explain why these strategies are outdated or never worked out well in the first place:
-Continue to follow.
Most of the time, this doesn’t work, and if it does, only people who care about their own follower account and not your content will follow you. They won’t respond, and they probably won’t follow you as soon as you do. It also lets other users know that your following might not be 100% genuine.
– Purchasing followers.
A customer with a little knowledge of social media can easily identify a brand that buys followers. A quick scroll reveals few fully developed profiles, and the number of engagements will always be low. In the early days of social media, buying followers might have been part of a strategy; today, however, it’s just a sign that you aren’t as genuine as you may appear to be.
-Growing with “follower” software.
For the aforementioned reasons, the followers you might get from such software will typically stand out from those you bought. But most of all, you don’t want your brand to engage in such practices because they make your brand look bad and disingenuous to anyone who looks closely at it. Additionally, the short-term payoff is never as good as the long-term, more organic growth you could focus on instead.
Four Social Media Engagement Strategies to Consider.
An engaged follower is more likely to become a paid customer and to view your content in the future, and engagement plays a significant role in visibility algorithms. During your strategy meetings, keep these ideas on hand to make sure you cover all the bases for great brand engagement.
1. Make useful resources.
In the world of social media, this is tried and true: Saves will come your way if you give people the information they need; Your audience will share your content if you present it in an informative infographic that is simple to read.
2. Ask for feedback from followers.
People love to share their thoughts with you, and it’s even better if there are multiple choices. It’s possible that this is why polls have become so popular as a social media engagement tool. A simple question like “what do you think about x?” can pique someone’s interest and pique their imagination.
3. Engage Your Target Market.
Engage yourself, even when responding to negative comments—which is important on its own—to get people’s attention.
Additionally, some platforms, like Facebook, will indicate when a friend engages with a Page’s feed, which can aid in brand recognition and growth.
4. Go live now.
Facebook’s live video feature is extremely popular; It should absolutely be a part of your engagement and growth strategy considering that 80% of Facebook users say they prefer watching a live video to reading a blog post.
You can begin by scheduling the live event in advance, tying it to a Facebook Event, promoting and boosting it, and then getting started! It’s fun for people to ask questions in real time, and you can share the video and promote it again after it’s over.
Not to Use in Engagement Strategies
If what someone does to you makes you cringe, it probably isn’t a good way to engage them.
When it comes to engagement dos and don’ts, here are two of our pet peeves:
putting people’s names on photos or posts that have no bearing on them.
-When engagement is not properly targeted, it fails; Here, we are not hurling spaghetti at the wall. Unnecessarily tagging people is a great way to get your brand’s Page removed.
-Inviting friends to be tagged in photos that have nothing to do with them. Today, this is just spam, and even if people take you up on it, participating in such antics is the best way to lose any organic influence.
As you can see, brands are always looking for novel ways to link sales, engagement, and growth. Choose the approaches that you find to be most effective for you and your intended audience.
Any and all of these strategies can be altered, customized, or scaled down. These are 16 of the best social media strategies you can start with because of their endless adaptability.