AppLovin versus AdMob: Which one offers the highest eCPM ratio?

AppLovin versus AdMob: Which one offers the highest eCPM ratio?

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AppLovin versus AdMob: Which one offers the highest eCPM ratio?

Choosing the best ad mediation platform becomes an interesting challenge when our objective is to maximize revenue from in-app advertisements. AdMob and AppLovin are two of the many choices available, but their tools and features are completely different. Which of them is the most suitable choice? Even though it’s your choice, we’ll show you in this article which of AppLovin and AdMob is best for you.

Who is AppLovin?

More than 25 ad networks, where competitive auctions converge, are the focus of its business model, which is centered on the creation and monetization of games.

AppLovin makes it possible for publishers to creatively optimize the campaign and track the impact of a particular ad in real time by using these in-app advertisements.

AppLovin versus AdMob: Which one offers the highest eCPM ratio?

AppLovin makes use of the most widely used ad formats in addition to having a lightweight SDK: banners, rewarded video, native and interstitial ads, and real-time QA and testing tools are all advantages.

The publisher can use all of AppLovin’s tools to view ad revenue and the value of each impression, as well as review in-app ads on a regular basis to avoid inappropriate content.

In conclusion, the monetization experience on this platform, which is utilized by more than 100,000 applications, is completely customized to raise the effective cost per thousand impressions (eCPM).

AdMob: What is it?

Omar Hamoui established this Google subsidiary in 2006 and gave it the name “advertising on mobile.” AdMob is a platform that lets publishers make money by showing targeted ads alongside content, according to its definition. of the software.

On this platform, you can personalize and reach your chosen audience by using advertising from the Google ad network and third parties. Due to the adaptability of its platform, it is one of the tools publishers who are starting out in monetization use the most: You don’t need to add complicated programming codes to get the most out of the ads that are inserted.

AdMob automatically selects the ads that are most likely to bring in the most revenue through the use of an ad auction. By connecting publishers with global advertiser demand, they want to maximize the value of each impression.

Rewarded ads, native ads, banner ads, and interstitial ads are among its format options. You can prevent content that might be inappropriate for your app, just like with AppLovin.

AppLovin versus AdMob.

We can see that AdMob and AppLovin share some similarities, particularly in terms of formats, the application of ad networks, analysis tools, and tracing, after briefly defining each platform’s concept and business strategy.

While AdMob has a wide range of ad mediation options and can be used in almost any industry, AppLovin’s technology makes it possible to reach the right audience and achieve higher eCPM, placing a significant emphasis on mobile gaming campaigns.

Additionally, the number of people using these platforms serves as a comparison figure: More than a million apps use AdMob, while more than 100,000 apps use AppLovin.

AdMob typically earns significantly less from monetization than AppLovin or other ad mediation platforms.

Regardless, we will discuss the benefits and drawbacks of using each of these platforms, taking into account the eCPM ratios that they provide. The final battle between Ad Mob and AppLovin has begun!

Benefits of AppLovin

game design and monetization.

Because monetization and the creation of mobile games are two of its strongest features, this tool gives publishers access to a specialized market like video games. As a result, if you create an appealing advertisement aimed at gamers and promote it through AppLovin, your advertising’s eCPM will rise.

Ad Individualization

AppLovin supports all of the available ad formats because its business model is focused on mobile ad networks: from static ads to videos. As a result, it makes it possible to select the type of advertisement that is most suitable for a particular user group. This guarantees the highest possible number of impressions for an advertising campaign.

Results immediately.

This platform also has the advantage of allowing publishers to monitor the performance of inserted ads in real time. This is especially helpful for determining how well our decisions are working.

SDK for AppLovin.

The Software Development Kit (SDK) is available for both Android and iOS; the most recent Android version is 9.15.2, while the most recent iOS version is 11.6.0. Its lightness distinguishes it.

Benefits of AdMob

all in one location.

Using an ad code and a dashboard, AdMob lets you work with multiple ad networks simultaneously. Because of this, you can customize and configure the ads you want to publish and insert with great flexibility.

aimed at games, apps, and websites.

Because it has an ad auction in which both native application advertising and third-party advertising are displayed, this tool is intended to promote the growth of websites, applications, and games from a single location.

Separation and fidelity

AdMob displays advertisements based on the preferences and tastes of users, making use of its extensive database and extensive ad inventory. As a result, it not only displays a specific advertisement but also increases user loyalty by segmenting the intended audience. This suggests that the connection between ad and eCPM could be improved.


The Google Mobile Ads (GMA) SDK is available for both Android and iOS; the most recent version for Android is 21.3.0, and the most recent version for iOS is 9.13.0 at the time of writing. The GMA SDK is significantly more widely used and popular than AppLovin’s.

The drawbacks of AppLovin

ad quality

On AppLovin, compared to AdMob, there is a smaller selection of ads to choose from.

SDK for AppLovin.

GMA’s SDK is more widely used than AppLovin’s. This indicates that compared to the AppLovin SDK, users find the AdMob SDK easier to install and use.

The eCPM income that can be earned is not specified on the AppLovin website.


AppLovin’s support is usually not available right away, which is one of its drawbacks. When comparing AppLovin to AdMob, this must be taken into consideration.

AdMob’s disadvantages.

unreliable clicks

At the end of each month, AdMob subtracts the number of clicks that Google’s algorithm was unable to verify.

pay cut.

On the 21st of each month, payment cutoffs are set, and the amount that can be withdrawn must be greater than $100. AppLovin, on the other hand, only requires a $20 minimum and has monthly payment deadlines on the 15th.

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