9 Ways to Increase Your Social Media Presence for Small Businesses.
Brands of all sizes can benefit from the opportunity presented by social media, particularly small businesses with limited resources and budgets.
Marketing via social media is extremely accessible; It is relatively simple to create a profile and share posts, and it is free to use as long as you stick to organic features.
Brands can benefit from having the right strategies in place—or you can benefit from having them! make use of these platforms so that they can grow their businesses and brands, establish relationships, and successfully build followings.
Here are nine concrete ways you can assist clients of your small business in enhancing their social media presence.
1. Select platforms that complement your brand.
There are a variety of social media marketing platforms to choose from. You do not have to use all of them, despite the fact that it may initially appear overwhelming.
Choose platforms that complement your brand instead. Each platform is unique, with a distinct target audience and content style. For instance:
Facebook posts can range in length from short to long and include video and images.
-TikTok focuses on short-form video content that is both entertaining and instructive.
Instagram has recently shifted its focus to video, which is driven by content that is based on images.
-Twitter is a microblogging platform that allows users to share short, succinct text posts, but users can also share multimedia content there.
-Pinterest is a web-based “pin board” that is ideal for sharing visually appealing graphics and infographics.
-Pre-recorded video uploads, live video, and short-form vertical video are all available on YouTube, a video platform.
-LinkedIn is a platform for professional networking that enables users to connect with one another and explore new career opportunities.
The content on each of these platforms is presented in a different way and serves a distinct purpose. While all businesses and personal brands can use any platform, your brand’s tone, style, and audience’s online location will play a big role in selecting the best one.
Think about your audience’s location and the kinds of content you want to create as you consider your options. Will the design of a particular platform suit your audience and the kind of product or service you provide?
For instance, a law firm that focuses on estate planning probably won’t work well on TikTok, but it might do well on Facebook. We publish instructional how-to content on YouTube, where Social Media College has established a solid presence.
Can you consistently produce the kind of content needed to appear on your preferred platform? For instance, taking a picture for Instagram is much simpler than making a five-minute YouTube video.
Take into account the time and technical expertise required to maintain a consistent presence on the platforms you’re interested in.
2. Put money into making multiple media.
A crucial component of your social media strategy is making an investment in multi-media content of high quality. Your content should contain high-quality images and videos that draw in readers and keep them interested.
If you post images, videos, or audio that don’t align with your brand, your followers will notice. They will also notice if you do not present your brand or yourself professionally.
Regardless of how you want your brand to appear online, you should use high-quality multimedia content to reflect that.
Photographs and videos should always be taken in well-lit, professional-looking settings. You should use colors, filters, and stylistic elements that are consistent with the style of your brand.
3. Create a distinct voice and style for your brand.
Creating a distinct brand identity, voice, and style is another way to dramatically improve your social media presence. Your followers’ online perceptions of your brand will be influenced by this style.
Establishing your brand’s personality is essentially creating a voice and style. How do you want your followers to perceive you? What kind of impression do you want them to get from you?
4. Concentrate on engaging features.
How well your audience is engaged will have a significant impact on how well your brand is known and seen on social media. As a result, you’ll need to concentrate on features of your online presence that encourage engagement.
One easy way to increase engagement is to respond to comments on your social posts. By asking your followers questions and prompting them to talk about themselves or their experiences with your brand, you can get them to comment on your posts.
However, even if you respond to comments, you can take engagement to the next level with the help of other features.
5. Make use of the power of social listening.
When it comes to enhancing your online presence, social listening can give you a leg up. When you engage in social listening, you are paying attention to how your customers and followers use social media to talk about your brand.
You can learn a lot about how people feel about your brand and social media presence by listening to social conversations. Social listening can provide you with the information you need to make decisions about what to change or where to invest.
Monitor your brand name, brand accounts, and hashtags to begin social listening. You can do those searches yourself, but as your online presence grows, it can take a lot of time.
6. Adhere to a Specific Posting Schedule.
Being consistent is essential if you want to grow and improve your social media presence.
Your audience should be taught to anticipate and even look for your content on social media. However, once you have established that expectation, you must fulfill it. This necessitates preparation.
Choose a sustainable schedule for publishing content in a way that is comfortable for both your company and your team (if you have one). To keep your team on track and hold them accountable, set a weekly posting limit for each platform. This will keep things from falling through the cracks.
Consider pre-scheduling your posts in advance with a social media management tool like the ones listed above once you have established a posting schedule. Many social media platforms offer native scheduling tools if you don’t have the money for a third-party one.
7. Respond promptly to user involvement.
You need to be ready to respond to user engagement as it comes in once you have established a consistent posting schedule. The following are examples of social media engagement you should be looking for:
-Comments on your videos and posts.
-Any remarks made by viewers during a live video, to which you should respond immediately.
-Indirect messages from followers who require assistance with your brand or have questions about it.
-Followers who use Stories or their own feeds to share your content.
-Your brand being mentioned in Stories and posts.
-In connection with your content or mentions of your brand, make use of your branded hashtags.
If you can delegate engagement to one or two members of your team, do so. For accountability purposes, it is helpful to have someone who is able to keep a laser-like focus on maintaining engagement. This helps to keep customers from getting lost, just like scheduling content ahead of time.
8. Create resources rich in information.
Your online resources ought to be full of useful information, actionable, and of high value to your audience. Word of mouth will naturally spread about your product or service when brands provide useful resources that demonstrate your expertise.
Use your preferred style of social media content as a springboard to create these resources. Perhaps your primary focus is an educational YouTube channel. You can use video content from your videos to write blog posts or break up a lengthy blog post into a series of short videos to share on Instagram Reels.
9. Be true to your brand and authentic.
Most importantly, as you expand your social media presence, be genuine and true to your brand. Your brand’s voice, values, and choices should all be reflected in your choices and posts.
Do not attempt to be someone you are not. Users notice when online brands appear to be unaligned or inauthentic. If you don’t stick with your brand, it could hurt your customers’ experience, which will hurt your brand in the long run.
Last thoughts.
It’s time to get moving now that you have access to some powerful tools for enhancing your social media presence. Find a place for your brand on social media, stay true to your brand voice, and provide valuable content that your audience will enjoy. You will strengthen your online presence and increase brand recognition if you post high-quality content on a regular basis.
